{"id":6363,"date":"2023-07-27T02:01:40","date_gmt":"2023-07-26T23:01:40","guid":{"rendered":"https:\/\/fbe.edu.mk\/marketing\/"},"modified":"2023-09-30T14:00:50","modified_gmt":"2023-09-30T11:00:50","slug":"marketing","status":"publish","type":"page","link":"https:\/\/fbe.edu.mk\/en\/marketing\/","title":{"rendered":"Marketing"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"6363\" class=\"elementor elementor-6363 elementor-6039\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-474932b elementor-section-boxed elementor-section-gap-beside-yes elementor-section-height-default elementor-section-height-default elementor-section-column-vertical-align-stretch\" data-id=\"474932b\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-extended\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-66 elementor-top-column elementor-element elementor-element-bd9e209\" data-id=\"bd9e209\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-f89cf4d elementor-widget elementor-widget-text-editor\" data-id=\"f89cf4d\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p style=\"font-weight: 400;\">The student who chooses to study the <strong>Marketing<\/strong> module will understand the basic postulates of modern marketing and their application in managerial practice, will acquire theoretical and practical knowledge regarding marketing instruments, will apply the acquired knowledge in sales, behavior with consumers, communication management; will independently develop and apply marketing strategies and will be able to assess marketing processes and identify relevant data, necessary for management and research of marketing phenomena and processes.<\/p>\n<p style=\"font-weight: 400;\">The student<strong> <\/strong>will acquire skills for<strong> <\/strong>learning, analysis and research<strong> <\/strong>in any marketing environment.<\/p>\n<\/p>\n<p style=\"font-weight: 400;\"><strong>I<\/strong> <strong>year<\/strong><\/p>\n<table style=\"font-weight: 400;\">\n<tbody>\n<tr>\n<td colspan=\"5\" width=\"590\">\n<p><strong><em>I<\/em><\/strong> <strong><em>semester<\/em><\/strong><\/p>\n<\/td>\n<\/tr>\n<tr>\n<td width=\"25\"> <\/td>\n<td width=\"86\">\n<p>Code<\/p>\n<\/td>\n<td width=\"232\">\n<p>Subject<\/p>\n<\/td>\n<td width=\"158\">\n<p>Number of lessons (weekly)<\/p>\n<\/td>\n<td width=\"89\">\n<p>ECTS<\/p>\n<\/td>\n<\/tr>\n<tr>\n<td width=\"25\">\n<p>1<\/p>\n<\/td>\n<td width=\"86\">\n<p>Econ 100<\/p>\n<\/td>\n<td width=\"232\">\n<p>Microeconomics<\/p>\n<\/td>\n<td width=\"158\">\n<p>4+2<\/p>\n<\/td>\n<td width=\"89\">\n<p>8<\/p>\n<\/td>\n<\/tr>\n<tr>\n<td width=\"25\">\n<p>2<\/p>\n<\/td>\n<td width=\"86\">\n<p>Econ 110<\/p>\n<\/td>\n<td width=\"232\">\n<p>Math for economists<\/p>\n<\/td>\n<td width=\"158\">\n<p>3+3<\/p>\n<\/td>\n<td width=\"89\">\n<p>7<\/p>\n<\/td>\n<\/tr>\n<tr>\n<td width=\"25\">\n<p>3<\/p>\n<\/td>\n<td width=\"86\">\n<p>Bus 110<\/p>\n<\/td>\n<td width=\"232\">\n<p>Fundamentals of Management<\/p>\n<\/td>\n<td width=\"158\">\n<p>4+2<\/p>\n<\/td>\n<td width=\"89\">\n<p>7<\/p>\n<\/td>\n<\/tr>\n<tr>\n<td width=\"25\">\n<p>4<\/p>\n<\/td>\n<td width=\"86\">\n<p>Fin 200<\/p>\n<\/td>\n<td width=\"232\">\n<p>Fundamentals of finance<\/p>\n<\/td>\n<td width=\"158\">\n<p>4+2<\/p>\n<\/td>\n<td width=\"89\">\n<p>8<\/p>\n<\/td>\n<\/tr>\n<tr>\n<td colspan=\"3\" width=\"343\">\n<p><strong>In total<\/strong><\/p>\n<\/td>\n<td width=\"158\">\n<p><strong>24<\/strong><\/p>\n<\/td>\n<td width=\"89\">\n<p><strong>30<\/strong><\/p>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<table style=\"font-weight: 400;\">\n<tbody>\n<tr>\n<td colspan=\"5\" width=\"590\">\n<p><strong><em>II<\/em><\/strong> <strong><em>semester<\/em><\/strong><\/p>\n<\/td>\n<\/tr>\n<tr>\n<td width=\"25\"> <\/td>\n<td width=\"86\">\n<p>Code<\/p>\n<\/td>\n<td width=\"232\">\n<p>Subject<\/p>\n<\/td>\n<td width=\"158\">\n<p>Number of hours (weekly)<\/p>\n<\/td>\n<td width=\"89\">\n<p>ECTS<\/p>\n<\/td>\n<\/tr>\n<tr>\n<td width=\"25\">\n<p>1<\/p>\n<\/td>\n<td width=\"86\">\n<p>Econ 230<\/p>\n<\/td>\n<td width=\"232\">\n<p>Macroeconomics<\/p>\n<\/td>\n<td width=\"158\">\n<p>4+2<\/p>\n<\/td>\n<td width=\"89\">\n<p>8<\/p>\n<\/td>\n<\/tr>\n<tr>\n<td width=\"25\">\n<p>2<\/p>\n<\/td>\n<td width=\"86\">\n<p>Mark 400<\/p>\n<\/td>\n<td width=\"232\">\n<p>Basics of Marketing<\/p>\n<\/td>\n<td width=\"158\">\n<p>4+2<\/p>\n<\/td>\n<td width=\"89\">\n<p>7<\/p>\n<\/td>\n<\/tr>\n<tr>\n<td width=\"25\">\n<p>3<\/p>\n<\/td>\n<td width=\"86\">\n<p>Fin 100<\/p>\n<\/td>\n<td width=\"232\">\n<p>Basics of accounting<\/p>\n<\/td>\n<td width=\"158\">\n<p>4+2<\/p>\n<\/td>\n<td width=\"89\">\n<p>8<\/p>\n<\/td>\n<\/tr>\n<tr>\n<td width=\"25\">\n<p>4<\/p>\n<\/td>\n<td width=\"86\">\n<p>Bus 204<\/p>\n<\/td>\n<td width=\"232\">\n<p>Business Law<\/p>\n<\/td>\n<td width=\"158\">\n<p>4+2<\/p>\n<\/td>\n<td width=\"89\">\n<p>7<\/p>\n<\/td>\n<\/tr>\n<tr>\n<td colspan=\"3\" width=\"343\">\n<p><strong>In total<\/strong><\/p>\n<\/td>\n<td width=\"158\">\n<p><strong>24<\/strong><\/p>\n<\/td>\n<td width=\"89\">\n<p><strong>30<\/strong><\/p>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p style=\"font-weight: 400;\"><strong><em>First year of study, a total of 60 ECTS<\/em><\/strong><\/p>\n<p style=\"font-weight: 400;\"><strong>II<\/strong> <strong>year<\/strong><\/p>\n<table style=\"font-weight: 400;\">\n<tbody>\n<tr>\n<td colspan=\"5\" width=\"590\">\n<p><strong><em>III<\/em><\/strong> <strong><em>semester<\/em><\/strong><\/p>\n<\/td>\n<\/tr>\n<tr>\n<td width=\"25\"> <\/td>\n<td width=\"86\">\n<p>Code<\/p>\n<\/td>\n<td width=\"251\">\n<p>Subject<\/p>\n<\/td>\n<td width=\"139\">\n<p>Number of hours (weekly)<\/p>\n<\/td>\n<td width=\"89\">\n<p>ECTS<\/p>\n<\/td>\n<\/tr>\n<tr>\n<td width=\"25\">\n<p>1<\/p>\n<\/td>\n<td width=\"86\">\n<p>Bus 307<\/p>\n<\/td>\n<td width=\"251\">\n<p>Entrepreneurship<\/p>\n<\/td>\n<td width=\"139\">\n<p>4+0<\/p>\n<\/td>\n<td width=\"89\">\n<p>6<\/p>\n<\/td>\n<\/tr>\n<tr>\n<td width=\"25\">\n<p>2<\/p>\n<\/td>\n<td width=\"86\">\n<p>Econ 310<\/p>\n<\/td>\n<td width=\"251\">\n<p>Economics for Managers<\/p>\n<\/td>\n<td width=\"139\">\n<p>4+2<\/p>\n<\/td>\n<td width=\"89\">\n<p>6<\/p>\n<\/td>\n<\/tr>\n<tr>\n<td width=\"25\">\n<p>3<\/p>\n<\/td>\n<td width=\"86\">\n<p>Econ 120<\/p>\n<\/td>\n<td width=\"251\">\n<p>Statistics for Economists<\/p>\n<\/td>\n<td width=\"139\">\n<p>3+3<\/p>\n<\/td>\n<td width=\"89\">\n<p>6<\/p>\n<\/td>\n<\/tr>\n<tr>\n<td width=\"25\">\n<p>4<\/p>\n<\/td>\n<td width=\"86\">\n<p>Bus 300<\/p>\n<\/td>\n<td width=\"251\">\n<p>IBP 1<\/p>\n<\/td>\n<td width=\"139\">\n<p>4+4<\/p>\n<\/td>\n<td width=\"89\">\n<p>7<\/p>\n<\/td>\n<\/tr>\n<tr>\n<td width=\"25\">\n<p>5<\/p>\n<\/td>\n<td width=\"86\"> <\/td>\n<td width=\"251\">\n<p>Optional<\/p>\n<p>(choose one from the list)<\/p>\n<\/td>\n<td width=\"139\">\n<p>4+0<\/p>\n<\/td>\n<td width=\"89\">\n<p>5<\/p>\n<\/td>\n<\/tr>\n<tr>\n<td colspan=\"3\" width=\"362\">\n<p><strong>In total<\/strong><\/p>\n<\/td>\n<td width=\"139\">\n<p><strong>28<\/strong><\/p>\n<\/td>\n<td width=\"89\">\n<p><strong>30<\/strong><\/p>\n<\/td>\n<\/tr>\n<tr>\n<td width=\"25\"> <\/td>\n<td colspan=\"4\" width=\"565\">\n<p><em>List of optional subjects<\/em><\/p>\n<\/td>\n<\/tr>\n<tr>\n<td width=\"25\">\n<p>1<\/p>\n<\/td>\n<td width=\"86\">\n<p>Mark 610<\/p>\n<\/td>\n<td width=\"251\">\n<p>Marketing Information Systems<\/p>\n<\/td>\n<td width=\"139\">\n<p>4+0<\/p>\n<\/td>\n<td width=\"89\">\n<p>5<\/p>\n<\/td>\n<\/tr>\n<tr>\n<td width=\"25\">\n<p>2<\/p>\n<\/td>\n<td width=\"86\">\n<p>Econ 320<\/p>\n<\/td>\n<td width=\"251\">\n<p>Economics of regional integrations<\/p>\n<\/td>\n<td width=\"139\">\n<p>4+0<\/p>\n<\/td>\n<td width=\"89\">\n<p>5<\/p>\n<\/td>\n<\/tr>\n<tr>\n<td width=\"25\">\n<p>3<\/p>\n<\/td>\n<td width=\"86\">\n<p>Bus 101<\/p>\n<\/td>\n<td width=\"251\">\n<p>English language<\/p>\n<\/td>\n<td width=\"139\">\n<p>4+0<\/p>\n<\/td>\n<td width=\"89\">\n<p>5<\/p>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<table style=\"font-weight: 400;\">\n<tbody>\n<tr>\n<td colspan=\"5\" width=\"590\">\n<p><strong><em>IV<\/em><\/strong> <strong><em>semester<\/em><\/strong><\/p>\n<\/td>\n<\/tr>\n<tr>\n<td width=\"25\"> <\/td>\n<td width=\"86\">\n<p>Code<\/p>\n<\/td>\n<td width=\"250\">\n<p>Subject<\/p>\n<\/td>\n<td width=\"140\">\n<p>Number of hours (weekly)<\/p>\n<\/td>\n<td width=\"90\">\n<p>ECTS<\/p>\n<\/td>\n<\/tr>\n<tr>\n<td width=\"25\">\n<p>1<\/p>\n<\/td>\n<td width=\"86\">\n<p>Fin 301<\/p>\n<\/td>\n<td width=\"250\">\n<p>Corporate finance<\/p>\n<\/td>\n<td width=\"140\">\n<p>4+2<\/p>\n<\/td>\n<td width=\"90\">\n<p>6<\/p>\n<\/td>\n<\/tr>\n<tr>\n<td width=\"25\">\n<p>2<\/p>\n<\/td>\n<td width=\"86\">\n<p>Acc 300<\/p>\n<\/td>\n<td width=\"250\">\n<p>Managerial accounting 1<\/p>\n<\/td>\n<td width=\"140\">\n<p>4+2<\/p>\n<\/td>\n<td width=\"90\">\n<p>6<\/p>\n<\/td>\n<\/tr>\n<tr>\n<td width=\"25\">\n<p>3<\/p>\n<\/td>\n<td width=\"86\">\n<p>Econ 410<\/p>\n<\/td>\n<td width=\"250\">\n<p>International economy<\/p>\n<\/td>\n<td width=\"140\">\n<p>4+0<\/p>\n<\/td>\n<td width=\"90\">\n<p>6<\/p>\n<\/td>\n<\/tr>\n<tr>\n<td width=\"25\">\n<p>4<\/p>\n<\/td>\n<td width=\"86\">\n<p>Bus 400<\/p>\n<\/td>\n<td width=\"250\">\n<p>IBP 2<\/p>\n<\/td>\n<td width=\"140\">\n<p>4+4<\/p>\n<\/td>\n<td width=\"90\">\n<p>7<\/p>\n<\/td>\n<\/tr>\n<tr>\n<td width=\"25\">\n<p>5<\/p>\n<\/td>\n<td width=\"86\"> <\/td>\n<td width=\"250\">\n<p>Optional<\/p>\n<p>(choose one from the list)<\/p>\n<\/td>\n<td width=\"140\">\n<p>4+0<\/p>\n<\/td>\n<td width=\"90\">\n<p>5<\/p>\n<\/td>\n<\/tr>\n<tr>\n<td colspan=\"3\" width=\"361\">\n<p><strong>In total<\/strong><\/p>\n<\/td>\n<td width=\"140\">\n<p><strong>28<\/strong><\/p>\n<\/td>\n<td width=\"90\">\n<p><strong>30<\/strong><\/p>\n<\/td>\n<\/tr>\n<tr>\n<td width=\"25\"> <\/td>\n<td colspan=\"4\" width=\"565\">\n<p><em>List of optional subjects<\/em><\/p>\n<\/td>\n<\/tr>\n<tr>\n<td width=\"25\">\n<p>1<\/p>\n<\/td>\n<td width=\"86\">\n<p>Econ 330<\/p>\n<\/td>\n<td width=\"250\">\n<p>Development Economics<\/p>\n<\/td>\n<td width=\"140\">\n<p>4+0<\/p>\n<\/td>\n<td width=\"90\">\n<p>5<\/p>\n<\/td>\n<\/tr>\n<tr>\n<td width=\"25\">\n<p>2<\/p>\n<\/td>\n<td width=\"86\">\n<p>Bus 610<\/p>\n<\/td>\n<td width=\"250\">\n<p>Strategic management<\/p>\n<\/td>\n<td width=\"140\">\n<p>4+0<\/p>\n<\/td>\n<td width=\"90\">\n<p>5<\/p>\n<\/td>\n<\/tr>\n<tr>\n<td width=\"25\">\n<p>3<\/p>\n<\/td>\n<td width=\"86\">\n<p>Econ 200<\/p>\n<\/td>\n<td width=\"250\">\n<p>International Management<\/p>\n<\/td>\n<td width=\"140\">\n<p>4+0<\/p>\n<\/td>\n<td width=\"90\">\n<p>5<\/p>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p style=\"font-weight: 400;\"><strong><em>Second year of study, a total of 60 ECTS<\/em><\/strong><\/p>\n<p style=\"font-weight: 400;\"><strong>Module: Marketing<\/strong><\/p>\n<table style=\"font-weight: 400;\">\n<tbody>\n<tr>\n<td colspan=\"5\" width=\"590\">\n<p><strong><em>V<\/em><\/strong> <strong><em>semester<\/em><\/strong><\/p>\n<\/td>\n<\/tr>\n<tr>\n<td width=\"25\"> <\/td>\n<td width=\"87\">\n<p>Code<\/p>\n<\/td>\n<td width=\"264\">\n<p>Subject<\/p>\n<\/td>\n<td width=\"142\">\n<p>Number of hours (weekly)<\/p>\n<\/td>\n<td width=\"73\">\n<p>ECTS<\/p>\n<\/td>\n<\/tr>\n<tr>\n<td width=\"25\">\n<p>1<\/p>\n<\/td>\n<td width=\"87\">\n<p>Bus 600<\/p>\n<\/td>\n<td width=\"264\">\n<p>project management<\/p>\n<\/td>\n<td width=\"142\">\n<p>4+2<\/p>\n<\/td>\n<td width=\"73\">\n<p>7<\/p>\n<\/td>\n<\/tr>\n<tr>\n<td width=\"25\">\n<p>2<\/p>\n<\/td>\n<td width=\"87\">\n<p>Bus 640<\/p>\n<\/td>\n<td width=\"264\">\n<p>Marketing Management<\/p>\n<\/td>\n<td width=\"142\">\n<p>4+2<\/p>\n<\/td>\n<td width=\"73\">\n<p>8<\/p>\n<\/td>\n<\/tr>\n<tr>\n<td width=\"25\">\n<p>3<\/p>\n<\/td>\n<td width=\"87\"> <\/td>\n<td width=\"264\">\n<p>Optional (choose one from the list)<\/p>\n<\/td>\n<td width=\"142\">\n<p>4+0<\/p>\n<\/td>\n<td width=\"73\">\n<p>5<\/p>\n<\/td>\n<\/tr>\n<tr>\n<td width=\"25\">\n<p>4<\/p>\n<\/td>\n<td width=\"87\"> <\/td>\n<td width=\"264\">\n<p>Optional (choose one from the list)<\/p>\n<\/td>\n<td width=\"142\">\n<p>4+0<\/p>\n<\/td>\n<td width=\"73\">\n<p>5<\/p>\n<\/td>\n<\/tr>\n<tr>\n<td width=\"25\">\n<p>5<\/p>\n<\/td>\n<td width=\"87\"> <\/td>\n<td width=\"264\">\n<p>Optional (choose one from the list)<\/p>\n<\/td>\n<td width=\"142\">\n<p>4+0<\/p>\n<\/td>\n<td width=\"73\">\n<p>5<\/p>\n<\/td>\n<\/tr>\n<tr>\n<td colspan=\"3\" width=\"376\">\n<p><strong>In total<\/strong><\/p>\n<\/td>\n<td width=\"142\">\n<p><strong>24<\/strong><\/p>\n<\/td>\n<td width=\"73\">\n<p><strong>30<\/strong><\/p>\n<\/td>\n<\/tr>\n<tr>\n<td width=\"25\"> <\/td>\n<td colspan=\"4\" width=\"566\">\n<p><em>List of optional subjects<\/em><\/p>\n<\/td>\n<\/tr>\n<tr>\n<td width=\"25\">\n<p>1<\/p>\n<\/td>\n<td width=\"87\">\n<p>Mark 620<\/p>\n<\/td>\n<td width=\"264\">\n<p>Internet marketing<\/p>\n<\/td>\n<td width=\"142\"> <\/td>\n<td width=\"73\">\n<p>5<\/p>\n<\/td>\n<\/tr>\n<tr>\n<td width=\"25\">\n<p>2<\/p>\n<\/td>\n<td width=\"87\">\n<p>Mark 522<\/p>\n<\/td>\n<td width=\"264\">\n<p>Strategies of promotion<\/p>\n<\/td>\n<td width=\"142\"> <\/td>\n<td width=\"73\">\n<p>5<\/p>\n<\/td>\n<\/tr>\n<tr>\n<td width=\"25\">\n<p>3<\/p>\n<\/td>\n<td width=\"87\">\n<p>Mark 530<\/p>\n<\/td>\n<td width=\"264\">\n<p>Marketing of services<\/p>\n<\/td>\n<td width=\"142\"> <\/td>\n<td width=\"73\">\n<p>5<\/p>\n<\/td>\n<\/tr>\n<tr>\n<td width=\"25\">\n<p>4<\/p>\n<\/td>\n<td width=\"87\">\n<p>Mark 520<\/p>\n<\/td>\n<td width=\"264\">\n<p>Strategies and tactics for price formation<\/p>\n<\/td>\n<td width=\"142\"> <\/td>\n<td width=\"73\">\n<p>5<\/p>\n<\/td>\n<\/tr>\n<tr>\n<td width=\"25\">\n<p>5<\/p>\n<\/td>\n<td width=\"87\">\n<p>Econ 500<\/p>\n<\/td>\n<td width=\"264\">\n<p>Economic research<\/p>\n<\/td>\n<td width=\"142\"> <\/td>\n<td width=\"73\">\n<p>5<\/p>\n<\/td>\n<\/tr>\n<tr>\n<td width=\"25\">\n<p>6<\/p>\n<\/td>\n<td width=\"87\">\n<p>Econ 650<\/p>\n<\/td>\n<td width=\"264\">\n<p>Business communication<\/p>\n<\/td>\n<td width=\"142\"> <\/td>\n<td width=\"73\">\n<p>5<\/p>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<table style=\"font-weight: 400;\">\n<tbody>\n<tr>\n<td colspan=\"5\" width=\"590\">\n<p><strong><em>VI<\/em><\/strong> <strong><em>semester<\/em><\/strong><\/p>\n<\/td>\n<\/tr>\n<tr>\n<td width=\"25\"> <\/td>\n<td width=\"87\">\n<p>Code<\/p>\n<\/td>\n<td width=\"274\">\n<p>Subject<\/p>\n<\/td>\n<td width=\"116\">\n<p>Number of hours (weekly)<\/p>\n<\/td>\n<td width=\"89\">\n<p>ECTS<\/p>\n<\/td>\n<\/tr>\n<tr>\n<td width=\"25\">\n<p>1<\/p>\n<\/td>\n<td width=\"87\">\n<p>Mark 650<\/p>\n<\/td>\n<td width=\"274\">\n<p>Sustainable marketing<\/p>\n<\/td>\n<td width=\"116\">\n<p>4+2<\/p>\n<\/td>\n<td width=\"89\">\n<p>6<\/p>\n<\/td>\n<\/tr>\n<tr>\n<td width=\"25\">\n<p>2<\/p>\n<\/td>\n<td width=\"87\">\n<p>Mark 540<\/p>\n<\/td>\n<td width=\"274\">\n<p>International marketing<\/p>\n<\/td>\n<td width=\"116\">\n<p>4+2<\/p>\n<\/td>\n<td width=\"89\">\n<p>6<\/p>\n<\/td>\n<\/tr>\n<tr>\n<td width=\"25\">\n<p>3<\/p>\n<\/td>\n<td width=\"87\"> <\/td>\n<td width=\"274\">\n<p>Optional (choose one from the list)<\/p>\n<\/td>\n<td width=\"116\">\n<p>4+0<\/p>\n<\/td>\n<td width=\"89\">\n<p>5<\/p>\n<\/td>\n<\/tr>\n<tr>\n<td width=\"25\">\n<p>4<\/p>\n<\/td>\n<td width=\"87\"> <\/td>\n<td width=\"274\">\n<p>Optional (choose one from the list)<\/p>\n<\/td>\n<td width=\"116\">\n<p>4+0<\/p>\n<\/td>\n<td width=\"89\">\n<p>5<\/p>\n<\/td>\n<\/tr>\n<tr>\n<td width=\"25\">\n<p>5<\/p>\n<\/td>\n<td width=\"87\"> <\/td>\n<td width=\"274\">\n<p>Optional (choose one from the list)<\/p>\n<\/td>\n<td width=\"116\">\n<p>4+0<\/p>\n<\/td>\n<td width=\"89\">\n<p>5<\/p>\n<\/td>\n<\/tr>\n<tr>\n<td width=\"25\">\n<p>&#8211;<\/p>\n<\/td>\n<td colspan=\"2\" width=\"360\">\n<p>Graduation thesis<\/p>\n<\/td>\n<td width=\"116\"> <\/td>\n<td width=\"89\">\n<p>3<\/p>\n<\/td>\n<\/tr>\n<tr>\n<td colspan=\"3\" width=\"385\">\n<p><strong>In total<\/strong><\/p>\n<\/td>\n<td width=\"116\">\n<p><strong>24<\/strong><\/p>\n<\/td>\n<td width=\"89\">\n<p><strong>30<\/strong><\/p>\n<\/td>\n<\/tr>\n<tr>\n<td width=\"25\"> <\/td>\n<td colspan=\"4\" width=\"565\">\n<p><em>List of optional subjects<\/em><\/p>\n<\/td>\n<\/tr>\n<tr>\n<td width=\"25\">\n<p>1<\/p>\n<\/td>\n<td width=\"87\">\n<p>Mark 550<\/p>\n<\/td>\n<td width=\"274\">\n<p>E-business distribution channels<\/p>\n<\/td>\n<td width=\"116\">\n<p>4+0<\/p>\n<\/td>\n<td width=\"89\">\n<p>5<\/p>\n<\/td>\n<\/tr>\n<tr>\n<td width=\"25\">\n<p>2<\/p>\n<\/td>\n<td width=\"87\">\n<p>Mark 600<\/p>\n<\/td>\n<td width=\"274\">\n<p>Consumer behavior<\/p>\n<\/td>\n<td width=\"116\">\n<p>4+0<\/p>\n<\/td>\n<td width=\"89\">\n<p>5<\/p>\n<\/td>\n<\/tr>\n<tr>\n<td width=\"25\">\n<p>3<\/p>\n<\/td>\n<td width=\"87\">\n<p>Hr 500<\/p>\n<\/td>\n<td width=\"274\">\n<p>Human resource management<\/p>\n<\/td>\n<td width=\"116\">\n<p>4+0<\/p>\n<\/td>\n<td width=\"89\">\n<p>5<\/p>\n<\/td>\n<\/tr>\n<tr>\n<td width=\"25\">\n<p>4<\/p>\n<\/td>\n<td width=\"87\">\n<p>Mark 510<\/p>\n<\/td>\n<td width=\"274\">\n<p>Marketing market research<\/p>\n<\/td>\n<td width=\"116\">\n<p>4+0<\/p>\n<\/td>\n<td width=\"89\">\n<p>5<\/p>\n<\/td>\n<\/tr>\n<tr>\n<td width=\"25\">\n<p>5<\/p>\n<\/td>\n<td width=\"87\">\n<p>Bus 410<\/p>\n<\/td>\n<td width=\"274\">\n<p>Tax law and tax management<\/p>\n<\/td>\n<td width=\"116\">\n<p>4+0<\/p>\n<\/td>\n<td width=\"89\">\n<p>5<\/p>\n<\/td>\n<\/tr>\n<tr>\n<td width=\"25\">\n<p>6<\/p>\n<\/td>\n<td width=\"87\">\n<p>Fin 540<\/p>\n<\/td>\n<td width=\"274\">\n<p>Investment management<\/p>\n<\/td>\n<td width=\"116\">\n<p>4+0<\/p>\n<\/td>\n<td width=\"89\">\n<p>5<\/p>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-09a4bd7\" data-id=\"09a4bd7\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-a358dca elementor-widget elementor-widget-heading\" data-id=\"a358dca\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Undergraduate studies<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7e8963e elementor-widget elementor-widget-spacer\" data-id=\"7e8963e\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f1b2f0b elementor-widget elementor-widget-tm-button\" data-id=\"f1b2f0b\" data-element_type=\"widget\" data-widget_type=\"tm-button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"tm-button-wrapper\">\n\t\t\t<a href=\"https:\/\/fbe.edu.mk\/%d1%84%d0%b8%d0%bd%d0%b0%d0%bd%d1%81%d0%b8%d0%b8\/\" class=\"tm-button-link tm-button style-left-line tm-button-nm\" role=\"button\">\n\t\t\t\t\t\t<div class=\"button-content-wrapper\">\n\t\t\t\n\t\t\t\t\t\t\t<span class=\"button-text\">Finance<\/span>\n\t\t\t\n\t\t\t\t\t<\/div>\n\t\t\n\t\t\t\t\t\t\t<\/a>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9eeb04e elementor-widget elementor-widget-spacer\" data-id=\"9eeb04e\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-54f5bbc elementor-widget elementor-widget-tm-button\" data-id=\"54f5bbc\" data-element_type=\"widget\" data-widget_type=\"tm-button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"tm-button-wrapper\">\n\t\t\t<a href=\"https:\/\/fbe.edu.mk\/en\/marketing\/\" class=\"tm-button-link tm-button style-left-line tm-button-nm\" role=\"button\">\n\t\t\t\t\t\t<div class=\"button-content-wrapper\">\n\t\t\t\n\t\t\t\t\t\t\t<span class=\"button-text\">Marketing<\/span>\n\t\t\t\n\t\t\t\t\t<\/div>\n\t\t\n\t\t\t\t\t\t\t<\/a>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fe4e148 elementor-widget elementor-widget-spacer\" data-id=\"fe4e148\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4f6cdbb elementor-widget elementor-widget-tm-button\" data-id=\"4f6cdbb\" data-element_type=\"widget\" data-widget_type=\"tm-button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"tm-button-wrapper\">\n\t\t\t<a href=\"https:\/\/fbe.edu.mk\/%d1%81%d0%bc%d0%b5%d1%82%d0%ba%d0%be%d0%b2%d0%be%d0%b4%d1%81%d1%82%d0%b2%d0%be\/\" class=\"tm-button-link tm-button style-left-line tm-button-nm\" role=\"button\">\n\t\t\t\t\t\t<div class=\"button-content-wrapper\">\n\t\t\t\n\t\t\t\t\t\t\t<span class=\"button-text\">Accounting<\/span>\n\t\t\t\n\t\t\t\t\t<\/div>\n\t\t\n\t\t\t\t\t\t\t<\/a>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>The student who chooses to study the Marketing module will understand the basic postulates of modern marketing and their application in managerial practice, will acquire theoretical and practical knowledge regarding marketing instruments, will apply the acquired knowledge in sales, behavior with consumers, communication management; will independently develop and apply marketing strategies and will be able to assess marketing processes and identify relevant data, necessary for management and research of marketing phenomena and processes. The student will acquire skills for learning, analysis and research in any marketing environment. I year I semester Code Subject Number of lessons (weekly) ECTS 1 Econ 100 Microeconomics 4+2 8 2 Econ 110 Math for economists 3+3 7 3 Bus 110 Fundamentals of Management 4+2 7 4 Fin 200 Fundamentals of finance 4+2 8 In total 24 30 II semester Code Subject Number of hours (weekly) ECTS 1 Econ 230 Macroeconomics 4+2 8 2 Mark 400 Basics of Marketing 4+2 7 3 Fin 100 Basics of accounting 4+2 8 4 Bus 204 Business Law 4+2 7 In total 24 30 First year of study, a total of 60 ECTS II year III semester Code Subject Number of hours (weekly) ECTS 1 Bus 307 Entrepreneurship 4+0 6 2 Econ 310 Economics for Managers 4+2 6 3 Econ 120 Statistics for Economists 3+3 6 4 Bus 300 IBP 1 4+4 7 5 Optional (choose one from the list) 4+0 5 In total 28 30 List of optional subjects 1 Mark 610 Marketing Information Systems 4+0 5 2 Econ 320 Economics of regional integrations 4+0 5 3 Bus 101 English language 4+0 5 IV semester Code Subject Number of hours (weekly) ECTS 1 Fin 301 Corporate finance 4+2 6 2 Acc 300 Managerial accounting 1 4+2 6 3 Econ 410 International economy 4+0 6 4 Bus 400 IBP 2 4+4 7 5 Optional (choose one from the list) 4+0 5 In total 28 30 List of optional subjects 1 Econ 330 Development Economics 4+0 5 2 Bus 610 Strategic management 4+0 5 3 Econ 200 International Management 4+0 5 Second year of study, a total of 60 ECTS Module: Marketing V semester Code Subject Number of hours (weekly) ECTS 1 Bus 600 project management 4+2 7 2 Bus 640 Marketing Management 4+2 8 3 Optional (choose one from the list) 4+0 5 4 Optional (choose one from the list) 4+0 5 5 Optional (choose one from the list) 4+0 5 In total 24 30 List of optional subjects 1 Mark 620 Internet marketing 5 2 Mark 522 Strategies of promotion 5 3 Mark 530 Marketing of services 5 4 Mark 520 Strategies and tactics for price formation 5 5 Econ 500 Economic research 5 6 Econ 650 Business communication 5 VI semester Code Subject Number of hours (weekly) ECTS 1 Mark 650 Sustainable marketing 4+2 6 2 Mark 540 International marketing 4+2 6 3 Optional (choose one from the list) 4+0 5 4 Optional (choose one from the list) 4+0 5 5 Optional (choose one from the list) 4+0 5 &#8211; Graduation thesis 3 In total 24 30 List of optional subjects 1 Mark 550 E-business distribution channels 4+0 5 2 Mark 600 Consumer behavior 4+0 5 3 Hr 500 Human resource management 4+0 5 4 Mark 510 Marketing market research 4+0 5 5 Bus 410 Tax law and tax management 4+0 5 6 Fin 540 Investment management 4+0 5 Undergraduate studies Finance Marketing Accounting<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"om_disable_all_campaigns":false,"footnotes":""},"class_list":["post-6363","page","type-page","status-publish","hentry","post-no-thumbnail"],"_links":{"self":[{"href":"https:\/\/fbe.edu.mk\/en\/wp-json\/wp\/v2\/pages\/6363","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/fbe.edu.mk\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/fbe.edu.mk\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/fbe.edu.mk\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/fbe.edu.mk\/en\/wp-json\/wp\/v2\/comments?post=6363"}],"version-history":[{"count":3,"href":"https:\/\/fbe.edu.mk\/en\/wp-json\/wp\/v2\/pages\/6363\/revisions"}],"predecessor-version":[{"id":6366,"href":"https:\/\/fbe.edu.mk\/en\/wp-json\/wp\/v2\/pages\/6363\/revisions\/6366"}],"wp:attachment":[{"href":"https:\/\/fbe.edu.mk\/en\/wp-json\/wp\/v2\/media?parent=6363"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}