Marketing

The student who chooses to study the Marketing module will understand the basic postulates of modern marketing and their application in managerial practice, will acquire theoretical and practical knowledge regarding marketing instruments, will apply the acquired knowledge in sales, behavior with consumers, communication management; will independently develop and apply marketing strategies and will be able to assess marketing processes and identify relevant data, necessary for management and research of marketing phenomena and processes.

The student will acquire skills for learning, analysis and research in any marketing environment.

I year

I *semester*
	Code	Subject	Number of lessons (weekly)	ECTS
1	Econ 100	Microeconomics	4+2	8
2	Econ 110	Math for economists	3+3	7
3	Bus 110	Fundamentals of Management	4+2	7
4	Fin 200	Fundamentals of finance	4+2	8
In total			24	30

II *semester*
	Code	Subject	Number of hours (weekly)	ECTS
1	Econ 230	Macroeconomics	4+2	8
2	Mark 400	Basics of Marketing	4+2	7
3	Fin 100	Basics of accounting	4+2	8
4	Bus 204	Business Law	4+2	7
In total			24	30

First year of study, a total of 60 ECTS

II year

*III* *semester*
	Code	Subject	Number of hours (weekly)	ECTS
1	Bus 307	Entrepreneurship	4+0	6
2	Econ 310	Economics for Managers	4+2	6
3	Econ 120	Statistics for Economists	3+3	6
4	Bus 300	IBP 1	4+4	7
5		Optional (choose one from the list)	4+0	5
In total			28	30
	List of optional subjects
1	Mark 610	Marketing Information Systems	4+0	5
2	Econ 320	Economics of regional integrations	4+0	5
3	Bus 101	English language	4+0	5

IV *semester*
	Code	Subject	Number of hours (weekly)	ECTS
1	Fin 301	Corporate finance	4+2	6
2	Acc 300	Managerial accounting 1	4+2	6
3	Econ 410	International economy	4+0	6
4	Bus 400	IBP 2	4+4	7
5		Optional (choose one from the list)	4+0	5
In total			28	30
	List of optional subjects
1	Econ 330	Development Economics	4+0	5
2	Bus 610	Strategic management	4+0	5
3	Econ 200	International Management	4+0	5

Second year of study, a total of 60 ECTS

Module: Marketing

V *semester*
	Code	Subject	Number of hours (weekly)	ECTS
1	Bus 600	project management	4+2	7
2	Bus 640	Marketing Management	4+2	8
3		Optional (choose one from the list)	4+0	5
4		Optional (choose one from the list)	4+0	5
5		Optional (choose one from the list)	4+0	5
In total			24	30
	List of optional subjects
1	Mark 620	Internet marketing		5
2	Mark 522	Strategies of promotion		5
3	Mark 530	Marketing of services		5
4	Mark 520	Strategies and tactics for price formation		5
5	Econ 500	Economic research		5
6	Econ 650	Business communication		5

VI *semester*
	Code	Subject	Number of hours (weekly)	ECTS
1	Mark 650	Sustainable marketing	4+2	6
2	Mark 540	International marketing	4+2	6
3		Optional (choose one from the list)	4+0	5
4		Optional (choose one from the list)	4+0	5
5		Optional (choose one from the list)	4+0	5
–	Graduation thesis			3
In total			24	30
	List of optional subjects
1	Mark 550	E-business distribution channels	4+0	5
2	Mark 600	Consumer behavior	4+0	5
3	Hr 500	Human resource management	4+0	5
4	Mark 510	Marketing market research	4+0	5
5	Bus 410	Tax law and tax management	4+0	5
6	Fin 540	Investment management	4+0	5

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